hungry hominids (the prehistory of Cup Noodles)

21Nov10

I recently had a chance to visit the Momofuku Ando Instant Ramen Museum, Nissin’s shrine to the man who invented instant noodles in 1958 in the shed that he built by himself in his back yard.  In addition to a life-sized recreation of the shed that bred the instant noodle revolution, there’s also a timeline that’s punctuated with just about every variety of Cup Noodles that has been put on the market since 1971 when the product that has probably kept more starving students from starving than any other first made its appearance on convenience store shelves.  There’s also a fantastic archive of Cup Noodles commercials that air continually as you stroll around the museum, which is how I was first introduced to this fantastic series of animated shorts that feature the trials of frantic hominids as they attempt to feed their hunger in the BCN era.



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